Mini Track on Driving Marketing Performance through Innovation, Creativity and Entrepreneurial Focus
The 12th International Conference on Business Excellence
Innovation and Sustainability in a Turbulent Economic Environment
The best way to predict the future is to create it.” – Abraham Lincoln
22-23 March 2018, Bucharest, Romania
MINI TRACK CHAIR: Carmen Bălan, The Bucharest University of Economic Studies, Romania
Marketers become more accountable for the marketing performance and the return on investment of their organizations. They must exploit opportunities and face challenges that abound on national and global scale. Various marketing dilemmas in the fields of practice and research call for the right answers. Do opportunity identification and marketing performance depend on the size and financial resources of the organization? How do innovation, creativity and entrepreneurial spirit reshape customer experience and marketing performance? What marketing strategies are more impactful and able to generate better market results? This mini-track is a platform to debate the diverse facets of the present and future of marketing.
The main topics covered by the hereby call for papers are related to:
- New strategic approaches to customer experience;
- Innovation and creativity in marketing;
- Entrepreneurship in marketing;
- New trends in marketing management;
- Measurement of marketing performance.
Carmen Bălan Ph.D. is a professor who teaches marketing at the Faculty of Marketing within the Bucharest University of Economic Studies, Romania. Her fields of specialization include marketing, marketing management, marketing research, logistics, marketing channel management and customer relationship management. She graduated academic/training programs in Europe and the USA. She authored or co-authored more than 25 specialty books published in Romania or abroad. At the same time, she is author or co-author of 49 articles/studies that were published in recognized specialized journals of international circulation. She has significant experience as reviewer.
The conference is organized by Society for Business Excellence and UNESCO Department for Business Administration on the 22-23 of March 2018 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ). The papers accepted at ICBE 2018 will be published in the conference proceedings, subject to author registration, payment and presentation.
The presented papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index.
In addition, a selection of the best papers will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (www.degruyter.com/view/j/mmcks).
At the final ceremony, for scientific merits and rigour there will be granted two Excellence Awards, and for each section a Best paper award.
|Abstract submission deadline||30 October 2017|
|Notification of abstract acceptance||15 November 2017|
|Submission of full paper due for review||30 November 2017|
|Notification of paper acceptance (with any requested changes)||31 December 2017
|Final paper due (with any changes)||19 February 2018|
|Final author registration date||28 February 2018|
Registration and payment*
|EARLY BIRD REGISTRATION AND PAYMENT 14 December 2017 – 15 January 2018|
|PhD students||120 euro|
|STANDARD REGISTRATION AND PAYMENT 16 January – 28 February 2018|
|PhD students||150 euro|
|* The conference fee includes conference attendance, publication, conference folder, meals during the conference and a trip in a soon to be announced destination on the 24th of March 2018.
**Non-presenting participants are subject to a universal fee of 80 euro.
***All confirmed SBE members (who have paid their membership fee for 2018) benefit from a 30% fee discount.
As a first step, we require a 300-word abstract which is to be received by the 30th of October 2017. Submissions must be made using the online submission form available at www.bizexcellence.ro/icbe and the final paper should be accompanied by publishing agreements and declaration of originality.
Should you have any questions please email us at email@example.com.
Details about the payment and the SBE bank account are available at www.bizexcellence.ro.
Information about the conference could be found also on the website www.fabiz.ase.ro.