CALL FOR Mini Track on Business Digitization

The 12th International Conference on Business Excellence
Innovation and Sustainability in a Turbulent Economic Environment

 “The best way to predict the future is to create it.” – Abraham Lincoln

22-23 March 2018, Bucharest, Romania

Mini Track Chairs:

Florina Pînzaru, National University of Political Studies and Public Administration, Romania

Sorin Anagnoste, The Bucharest University of Economic Studies, Romania

Digitalisation in the era of IoT, cloud and big data changes the profile of the consumers, employees and the practice of management and business administration as we know it: computers and smart connected devices not only modify the way consumers keep themselves informed and buy, but even replace specialists on some jobs and influence, by consequence, the decision-making processes. This is why, without fearing a speculative approach, we might ask ourselves legitimately whether the way managers think and make decisions is about to change as the digital economy begins its rein, which is the main topic that the mini-track will address.

The main topics covered by the hereby call for paper are related to:

  • Millennials as employees and consumers
  • Digital marketing (SEM, mobile marketing, digital communication)
  • Social Media strategy
  • ERP and cloud systems as part of the business organization
  • IoT and competitive strategies in smart products’ markets

florinapinzaruminitrackAssociate Professor Florina Pînzaru teaches General Management and Fundamentals of Marketing at the National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania. She is also Dean of the Faculty of Management of SNSPA since 2011 and Head of The Research Center in Management and Leadership of SNSPA.

Florina Pînzaru has more than 10 years of experience as marketer for important Romanian enterprises and multinational corporations in furniture, energy and utilities. Her latest consultancy and research projects are focused on the digital strategies of companies as part of their strategic business approaches.

Some of Mrs. Pînzaru’s most important publications are „Marketing Handbook: Classic Principles and Modern Efficient Techniques” (in Romanian: „Manual de marketing: principii clasice și tehnici moderne eficiente”), C.H. Beck, Bucharest, 2009 and “Congratulations, You Are a Manager Now!” (in Romanian, “Felicitări, ai fost promovat manager!”), Tritonic, Bucharest, 2013.

For detailed information about her scientific interests, please see Florina Pînzaru’s research profile: http://www.researchgate.net/profile/Florina_Pinzaru.

 

Sorin Anagnoste is a Management Consultant at one of the most important companies on strategic management on the local market, but also Lecturer at Faculty of Business Administration (FABIZ) from The Academy of Economic Studies (ASE) from Bucharest.

He has over 10 years of experience in companies across different industries (FMCG, Oil&Gas, Financial Services, Consulting), in roles like Business Analyst, Finance Manager, Management Consultant or/and Lecturer.

After graduating the Faculty of International Economic Relations at ASE in 2008 he enrolled for a PhD under the same institution which he successfully graduated in 2011.

Starting August 2013 he holds an international project management certification – PRINCE2;

In his current role Sorin has developed a Center of Excellence (CoE) in Robotic Process Automation (RPA) where he leads a team of over 50 people covering projects all over the world. The CoE is offering or developing business solutions like cognitive intelligence, machine learning, chatbots and artificial intelligence.

His competences already have been in the area of Automation, Innovation Management, Strategic Management, Due Diligence, Change Management, Mergers&Aquisitions, Teaching and Training.

Sorin is frequently invited as guest speaker to workshops and seminars.

 

Publication opportunities

The conference is organized by Society for Business Excellence and UNESCO Department for Business Administration on the 22-23 of March 2018 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ). The papers accepted at ICBE 2018 will be published in the conference proceedings, subject to author registration, payment and presentation.

The presented papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index.

In addition, a selection of the best papers will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (www.degruyter.com/view/j/mmcks).

At the final ceremony, for scientific merits and rigour there will be granted two Excellence Awards, and for each section a Best paper award.

 

Submission details

Abstract submission deadline 30 October 2017
Notification of abstract acceptance 15 November 2017
Submission of full paper due for review 15 December 2017
Notification of paper acceptance (with any requested changes) 31 December 2017
Final paper due (with any changes) 19 February 2018
Final Author registration date 28 February 2018

 

  Registration and payment*

EARLY BIRD REGISTRATION AND PAYMENT 14 December 2017 – 15 January 2018
Academics 160 euro
Practitioners 200 euro
PhD students 120 euro
STANDARD REGISTRATION AND PAYMENT 16 January – 28 February 2018
Academics 200 euro
Practitioners 250 euro
PhD students 150 euro
* The conference fee includes conference attendance, publication, conference folder, meals during the conference and a trip in a soon to be announced destination on the 24th of March 2018.

**Non-presenting participants are subject to a universal fee of 80 euro.

***All confirmed SBE members (who have paid their membership fee for 2018) benefit from a 30% fee discount.

Should you have any questions please email us at office@bizexcellence.ro.As a first step, we require a 300-word abstract which is to be received by the 30th of October 2017. Submissions must be made using the online submission form available at www.bizexcellence.ro/icbe and the final paper should be accompanied by publishing agreements and declaration of originality.

Details about the payment and the SBE bank account are available at www.bizexcellence.ro.

Information about the conference could be found also on the website www.fabiz.ase.ro.