CALL FOR Mini Track on Digitization of Businesses
The 12th International Conference on Business Excellence
Innovation and Sustainability in a Turbulent Economic Environment
“The best way to predict the future is to create it.” – Abraham Lincoln
22-23 March 2018, Bucharest, Romania
Mini Track Chair: Florina Pînzaru, National University of Political Studies and Public Administration, Romania
Digitalisation in the era of IoT, cloud and big data changes the profile of the consumers, employees and the practice of management and business administration as we know it: computers and smart connected devices not only modify the way consumers keep themselves informed and buy, but even replace specialists on some jobs and influence, by consequence, the decision-making processes. This is why, without fearing a speculative approach, we might ask ourselves legitimately whether the way managers think and make decisions is about to change as the digital economy begins its rein, which is the main topic that the mini-track will address.
The main topics covered by the hereby call for paper are related to:
- Millennials as employees and consumers
- Digital marketing (SEM, mobile marketing, digital communication)
- Social Media strategy
- ERP and cloud systems as part of the business organization
- IoT and competitive strategies in smart products’ markets
Associate Professor Florina Pînzaru teaches General Management and Fundamentals of Marketing at the National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania. She is also Dean of the Faculty of Management of SNSPA since 2011 and Head of The Research Center in Management and Leadership of SNSPA.
Florina Pînzaru has more than 10 years of experience as marketer for important Romanian enterprises and multinational corporations in furniture, energy and utilities. Her latest consultancy and research projects are focused on the digital strategies of companies as part of their strategic business approaches.
Some of Mrs. Pînzaru’s most important publications are „Marketing Handbook: Classic Principles and Modern Efficient Techniques” (in Romanian: „Manual de marketing: principii clasice și tehnici moderne eficiente”), C.H. Beck, Bucharest, 2009 and “Congratulations, You Are a Manager Now!” (in Romanian, “Felicitări, ai fost promovat manager!”), Tritonic, Bucharest, 2013.
For detailed information about her scientific interests, please see Florina Pînzaru’s research profile: http://www.researchgate.net/profile/Florina_Pinzaru.
The conference is organized by Society for Business Excellence and UNESCO Department for Business Administration on the 22-23 of March 2018 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ). The papers accepted at ICBE 2018 will be published in the conference proceedings, subject to author registration, payment and presentation.
The presented papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index.
In addition, a selection of the best papers will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (www.degruyter.com/view/j/mmcks).
At the final ceremony, for scientific merits and rigour there will be granted two Excellence Awards, and for each section a Best paper award.
|Abstract submission deadline||1 October 2017|
|Notification of abstract acceptance||22 October 2017|
|Submission of full paper due for review||30 November 2017|
|Notification of paper acceptance (with any requested changes)||31 December 2017|
|Final paper due (with any changes)||19 February 2018|
|Final Author registration date||28 February 2018|
Registration and payment*
|EARLY BIRD REGISTRATION AND PAYMENT 14 December 2017 – 15 January 2018|
|PhD students||120 euro|
|STANDARD REGISTRATION AND PAYMENT 16 January – 28 February 2018|
|PhD students||150 euro|
|* The conference fee includes conference attendance, publication, conference folder, meals during the conference and a trip in a soon to be announced destination on the 24th of March 2018.
**Non-presenting participants are subject to a universal fee of 80 euro.
***All confirmed SBE members (who have paid their membership fee for 2018) benefit from a 30% fee discount.
Should you have any questions please email us at firstname.lastname@example.org.As a first step, we require a 300-word abstract which is to be received by the 1st of October 2017. Submissions must be made using the online submission form available at www.bizexcellence.ro/icbe and the final paper should be accompanied by publishing agreements and declaration of originality.
Details about the payment and the SBE bank account are available at www.bizexcellence.ro.
Information about the conference could be found also on the website www.fabiz.ase.ro.